Position Overview

The Social Media & Content Operations Specialist will support CISI’s digital presence across major social platforms. This role is ideal for someone who understands social media trends, enjoys creating helpful student-facing content, and is interested in international education, F-1 student topics, Day 1 CPT, OPT, career planning, and study-in-the-U.S. resources.

Job Responsibilities

• Manage and operate CISI’s social media accounts across platforms such as Instagram, Xiaohongshu, Reddit, LinkedIn, and YouTube.
• Plan, create, and publish engaging bilingual content related to international students, F-1 status, Day 1 CPT, OPT, career planning, and study-in-the-U.S. topics.
• Assist with content calendar planning, topic research, copywriting, visual direction, and short-form video ideas.
• Monitor social media trends and identify timely content opportunities relevant to international students in the U.S.
• Engage with followers by responding to comments, messages, and community discussions in a professional and helpful manner.
• Track content performance and provide basic insights on engagement, reach, follower growth, and lead generation.
• Support brand awareness and lead generation efforts through organic social media growth.
• Collaborate with the internal team to align social content with website articles, email campaigns, events, and marketing initiatives.

Qualifications

• Strong interest in social media, content creation, digital marketing, or international education.
• Excellent written communication skills in English; Chinese proficiency is strongly preferred.
• Familiarity with platforms such as Instagram, Xiaohongshu, Reddit, YouTube, TikTok, or LinkedIn.
• Ability to create clear, engaging, and audience-friendly content for international students.
• Basic understanding of F-1 students, OPT, CPT, or studying in the U.S. is preferred.
• Detail-oriented, self-motivated, and able to manage tasks independently in a remote work environment.
• Experience with Canva, CapCut, Adobe tools, or other content creation tools is a plus.
• Prior experience in social media management, content marketing, campus ambassador work, or student community operations is preferred.

Preferred Skills

• Bilingual content writing in English and Chinese.
• Short-form video planning, editing, or scripting experience.
• Experience growing social media accounts organically.
• Understanding of SEO, email marketing, or digital advertising is a plus.
• Comfortable researching policy updates, student concerns, and trending topics, then turning them into easy-to-understand content.

How to Apply

Please send your resume and portfolio to [email protected] .

Your portfolio may include examples of past content, social media posts, short-form videos, written samples, or accounts you have operated or helped manage.

Email subject: Application - Social Media & Content Operations Specialist